Turn fragmented customer data into one model for analysis, agents, and workflows.

CRM

Renewal in 42 days.

CALLS

“We still need SSO.”

USAGE

Down 28%.

SUPPORT

Three unresolved issues.

PEOPLE

Dave left 47 days ago.

THE CUSTOMER MODEL
PEOPLE
CONVERSATIONS
GOALS
USAGE
FRICTION
OPPORTUNITIES
ANALYZEAsk harder questions.
AUTOMATEBuild reliable agents.
OPERATEPower your workflows.

One customer
model.
Every team.

The customer doesn’t start over
when the conversation changes teams.

Customer model

Pre-sales

Start with the whole story.

Customer Success

Get ahead of the renewal.

Support

See the context behind the ticket.

Product

Connect feedback to the customer.

Leadership

Find the patterns across accounts.

Turn customer data
into structure.

01

Bring it together.

CALLS

“We’re rolling out to a second team.”

CRM

ACME inc.Renewal · 42 days

PRODUCT USAGE

acme.io / 128 events

SUPPORT

#1042 · “We still need SSO.”

STAKEHOLDERS

Alex Chen · New decision-maker

Calls, CRM, product usage, support, stakeholders, outcomes, and more.

02

Clean and structure it.

THE CUSTOMER MODEL
PEOPLE
CONVERSATIONS
GOALS
USAGE
FRICTION
OPPORTUNITIES

BuiltBlock categorizes, normalizes, and connects the data into one persistent customer model.

03

Put it to work.

Analysis
Agents
Workflows

Ask complex questions. Build reliable agents. Power your workflows.

Every interaction
adds to the model.

  1. Conversations

    Add what the customer says.

  2. Activity

    Add what the customer does.

  3. Changes

    Keep the context current.

  4. Organized

    Keep the entire model organized.

One persistent customer model.

Your customer model
should keep getting better.

Every new interaction adds context, so the picture gets more complete over time.

See BuiltBlock